ALCOHOL
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29-03-2011, 01:13 PM
RE: ALCOHOL
(29-03-2011 10:16 AM)gaglamesh731 Wrote:  I am curios - what makes a brewery uphold its tradition ?
Does it have to do with micro-brewery vs. mainstream ? Or is it more to do with the actual brewers and their family tradition ?
In Belgium it has to do with how the brewery was nested in the region. Nowadays you can find any beer at your local supermarket. But in the days the brewery's where founded their only export-market was the next city. This changed in the 1950's. If you wanted to drink "Hoegaarden" you had to physically go to the village of Hoegaarden and buy it there.

Brewery's where also important employers in the region.
Some small but funny examples:
Today I was at the AB-Inbev brewery in Leuven (they brew Stella-artois). We have some machinery there. Did you know that, even today, everyone still shakes hands when they meet in the corridors and hall of the brewery. I mean... It employs 1500 workers! Do you know how your wrist feels after the 50'st handshake in 1/2h? Smile
But... handshaking is a tradition that stems from the days when the brewery still employed 50, so it's important.

I also read somewhere that the quality of the brew can be read from how the name of the master brewer is pronounced. If they call him "Mister <Family-name>" the brew is no good, if however they call him "Mister <Name>" he brews excellent. (note that being called "Mister" is important to the master-brewer) Smile

Traditions are funny.

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29-03-2011, 01:52 PM
RE: ALCOHOL
(29-03-2011 12:33 AM)The_observer Wrote:  a few years ago Interbrew merged with Bramah to form what is now AB-!nBev
The Brazilian Carlos Brito was put in charge. The man is more of a banker then a brewer. One of his first deeds what stating that the smaller brewery's need to close. Hoegaarden was one of them. The famous "hoegaardse witte" (clouded white beer)was moved to a much larger brewery in Liege.

They never got the same quality! They even introduced "Hoegaarden framboise" and "hoegaarden citroen"(raspberry and lemon) with added fruit flavour to mask the feeble flavour. That stuff tasted like shampoo and dish-washing liquid respectively"

After a while they re-opened Hoegaarden! Justice!!
That's kind of what I'm afraid of. They have some ok beers and some really good beers, and I'm afraid things will change, so I bought some stuff to enjoy just in case, including a Belgian style brewed with peppercorns and a Belgian style with steeped hibiscus that I haven't tried before. And I picked up two Sofie, it is an excellent Belgian style by them. And my fiancee likes it too!
(29-03-2011 10:16 AM)gaglamesh731 Wrote:  I am curios - what makes a brewery uphold its tradition ?
Does it have to do with micro-brewery vs. mainstream ? Or is it more to do with the actual brewers and their family tradition ?
I think the micro brewers are going to be much more interested in tradition, at least in America. The mainstream guys over here, your budweiser, miller, that kind of stuff is really for college kids to just chug and act like idiots, or for guys to just drink with a sports game. They have little to no flavor and weak ABV. There is no pride, it's mass produced for the masses who just want to get drunk. Me? I don't like getting trashed, except once in a while if it's been a bad day or occasionally at a party. I want beer with not just A flavor, but with layers of them. So I drink specialties or micro brews. Things that were crafted with love, even if the brewery is sometimes too young to have a big tradition. America does have the disadvantage with that, since we haven't had monks brewing stuff here for 500 years Smile
I also like trying the imports. There are some very interesting beers from all over the world. I have had beer from north america, europe and asia. I just like trying new things.

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29-03-2011, 03:56 PM
RE: ALCOHOL
@observer
Stella is good , but I like Heineken and Carlsberg more when it comes to mainstream. The tradition aspect seems important but from what you say about CEO , if he is a bureaucratic jerk then his beer is crap and if he's friendly then the beer is good - gotcha.

@cfhmagnet
Yeah , I agree , there is little to no beer cuisine - especially when compared to wine or aged spirits. There are no microbreweries where I live but if I get a chance to drink beer from a micro-brewery I'll give it a try.Heck , I might go to a monastery to drink beer. Big Grin
I don't try to get drunk but I do drink plenty of beer with friends on a Saturday outing. Or a few by myself Friday - I'm not trying to get drunk , but I do get a little bit buzzed after a few beers occasionally on weekends .

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31-03-2011, 04:32 PM
RE: ALCOHOL
I just found out that my usual bar is the third bar outside of Belgium and the first in the US to be awarded cum laude brand ambassadeur for Orval. Now I'm stopping by tonight to give it a try. They only have the original and the oud (did I get that right?) I honedtly don't know how I got on this Belgian kick, but I like it :-)

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31-03-2011, 10:57 PM
RE: ALCOHOL
(31-03-2011 04:32 PM)cfhmagnet Wrote:  I just found out that my usual bar is the third bar outside of Belgium and the first in the US to be awarded cum laude brand ambassadeur for Orval. Now I'm stopping by tonight to give it a try. They only have the original and the oud (did I get that right?) I honedtly don't know how I got on this Belgian kick, but I like it :-)
I hope you like it. It is really special. Sour, lots of character and with lots of complex hop (humulus). It comes close to the beer brewed in medieval times. Not everyone's friend. I only like it on hot days.

I've never tried oud (it means "old"). Oud aged 6 months. sounds interesting to try.

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01-04-2011, 12:08 AM
RE: ALCOHOL
(31-03-2011 10:57 PM)The_observer Wrote:  I hope you like it. It is really special. Sour, lots of character and with lots of complex hop (humulus). It comes close to the beer brewed in medieval times. Not everyone's friend. I only like it on hot days.

I've never tried oud (it means "old"). Oud aged 6 months. sounds interesting to try.
Indeed it was sour. Very apple-y before you get into the hops. It was good, I was thinking 4/5, a good beer that I would buy again, but others would come before it. If it's close to a beer brewed in medieval times, was it that brewery? Or someone else?

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01-04-2011, 12:37 AM
RE: ALCOHOL
(01-04-2011 12:08 AM)cfhmagnet Wrote:  If it's close to a beer brewed in medieval times, was it that brewery? Or someone else?

I don't quite get your question.

I mean that the the beer is really authentic. The flavour is not commercialised to reach a bigger market. The beer tastes somewhat the same as beer tasted in medieval times.

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01-04-2011, 05:28 PM
RE: ALCOHOL
(01-04-2011 12:37 AM)The_observer Wrote:  
(01-04-2011 12:08 AM)cfhmagnet Wrote:  If it's close to a beer brewed in medieval times, was it that brewery? Or someone else?

I don't quite get your question.

I mean that the the beer is really authentic. The flavour is not commercialised to reach a bigger market. The beer tastes somewhat the same as beer tasted in medieval times.
You answered it though, lol. I was wondering if the brewery that makes Orval dated back to medieval times, but you're just saying that's what the beer was like back then. Intriguing. That is really awesome that somebody brews that way.

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02-04-2011, 01:56 PM
RE: ALCOHOL
OK - since you guys are experts on the subject of beer , I have to ask , which was the first nation historically , to brew beer ?

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02-04-2011, 02:06 PM
RE: ALCOHOL
There is evidence that the Egyptians brewed something called "liquid bread" some 3000 years ago. But it is probably much older.

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