Business Idea...Ur feedback please.
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13-02-2012, 04:10 PM
Business Idea...Ur feedback please.
Im more than likely gonna lose my job very soon (hooray as I dont have the guts to leave) and this time around I have decided to work for myself and to start my own business.

I have almost come close to starting another business with my best friend but circumstances changed at the time and we were not able to start it.......this time around my plan I can do all by myself and dont need to rely on others to start.

My basic plan is advertising and intelligence for small businesses but with a twist. Having worked in advertising myself before I can say that it can be quite a hit and miss thing that can swallow huge budgets and sometimes offer little or no proof of success.

I would offer a service where an agent would call upon households and coldcall them. They would give a 30 second opener before selling the services of my client on a more personal and sales focused level....upon completion of the call and irregardless of success the agent would mine for information to do with regards to my client with a 30 second quickfire set of questions including.

Have you heard of (the client...if so where)
If (client) was to offer a service what would you expect.
What could (client) offer you to accept there services.
And any other questions that the client would like feedback from the general public.

The agent will have pre printed sheets to work from on a clipboard that will log what streets they have knocked...who was in and who was out (so they can reknock the ones who were out later in the evening)....and dependent upn questions there will be a tick box or a small space to write info.

So for one client in one day I would guarantee that a minimum of 250 people will be spoken to directly selling there services and a minimum of 1000 leaflets dropped through peoples doors.

I would obviously try to work with the client and offer a flexible framework that allows them to get the maximum results from the time spent out in the field.....this could also include the booking of work/quotes which would be done through the agent and then given to the client for a small charge.

(Lets say for example my client is a mobile hairdressers/barbers........Either myself or a trained agent would personally sell the business to the public and offer them the service at a cheaper rate if agreed there and then as part of the sales pitch......the agent would then see what time would be best for the customer.......the agent then rings the client and books the appointment.....then confirmation is given back to the customer.

After the visit a "courtesy" call is made by me to see if the visit occured and more quick fire questions/feedback.

For each customer booked I would charge and for each quote booked I would charge.

So I want everybody to do me a favour and start throwing some hurdles/problems at me that they see with this.......the more problems I get the more soloutions I can possibly plan for.

For no matter how much I use these symbols, to describe symptoms of my existence.
You are your own emphasis.
So I say nothing.

-Bemore.
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14-02-2012, 01:22 PM
RE: Business Idea...Ur feedback please.
Oh no you didn't. Dude, you lost me at "cold call". When you're cold calling me there is no way to prevent me from wishing that you die a painful death. If I'm at work, I'm busy. By calling me you're breaking my focus and you're preventing me from doing whatever I do to put food on the table. If I'm at home I hate you with passion because you're breaking my relaxation, you're intruding in my family time and you're invading my privacy. You call me because *you* want something from me. If your first words are other than "Hi, I will pay you 18 euro (or more) if you're going to answer me some questions", and you don't immediately accept whatever answer you get after that, you are trying to steal time that is valuable to me. Apologize sincerely if the answer is no and delete that number forever from all your data bases.

The only reason why I would let you tell me what company you are calling about is that tomorrow I will go to that company to tell them that I will drive to another city to buy whatever they're selling if I have to, but I will never (again) be their client because they dared to employ someone like you to invade my space for their selfish commercial purposes. I will also do everything in my power to convince all my friends to avoid that company hoping that I can do my part to drive them (and implicitly you) into bankruptcy.

Really, dude, come up with something less hateable. Loansharking would be a step in the right direction.

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14-02-2012, 01:23 PM
RE: Business Idea...Ur feedback please.
ok, bemore, feedback.
First of all, I read that and I thought you are joking. Honestly, I thought you are making fun of something here but on second thought...

Let me tell you something of my experience. You're plan will not work out, your customers will be pissed and the people you cold call will be pissed.
Now into detail, so it doesn't sounds like a hater post.

I have worked in a callcenter (inbound) for a year, now I am working in a job where I have to do outbound a lot.
From my experience: People hate to be cold called, they hate it if you only have a question, they hate it if they get something literally for free, they hate it if they know they are going to be called. Business as much as private people.
If you find their number somewhere, be sure they have gotten cold calls before you came.
Your 30 seconds plan will not work. Sorry to say it like that but better now before you start and then find out it's not gonna work.
It is like knocking on their door with a clipboard and a broad smile "Hello Lady, I am John Doe from the Supercompany, may I take just a minute of your time? Won't take long but you will be of great help. ....." Not gonna work - especially if they don't get anything out of it. When have you ever opened the door at such a person and not wished to punch his face, only not doing it because he is just doing his job and he sure hates it as much as you hate him knocking. Same for the cold calls. Think about it. People whose numbers are easy to find get these calls all the time, they will not give you the 30 seconds that you plan, they will not give you any information, they will tell you to stop calling and that's that.
Right now, when I do my outbound calls, what I have to do in such cases is check some data that is in our database already. Even data that is already available on the internet and in phonebooks and yellowpages and what not. I only call because we need the data verified first hand. And I call and ask for confirmation of data that is available already and no secret at all, and that already makes people think I am suspicious and I am going to sell something, and they are stunned (if they talk to me) that I am not going to try sell something.

Find a better business idea, really. I do not discourage you from starting a business, just imho THIS business is a very bad idea and will frustrate you very fast, and then you are stuck.
No offense!

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14-02-2012, 02:32 PM
RE: Business Idea...Ur feedback please.
(14-02-2012 01:23 PM)Leela Wrote:  ok, bemore, feedback.
First of all, I read that and I thought you are joking. Honestly, I thought you are making fun of something here but on second thought...

Let me tell you something of my experience. You're plan will not work out, your customers will be pissed and the people you cold call will be pissed.
Now into detail, so it doesn't sounds like a hater post.

I have worked in a callcenter (inbound) for a year, now I am working in a job where I have to do outbound a lot.
From my experience: People hate to be cold called, they hate it if you only have a question, they hate it if they get something literally for free, they hate it if they know they are going to be called. Business as much as private people.
If you find their number somewhere, be sure they have gotten cold calls before you came.
Your 30 seconds plan will not work. Sorry to say it like that but better now before you start and then find out it's not gonna work.
It is like knocking on their door with a clipboard and a broad smile "Hello Lady, I am John Doe from the Supercompany, may I take just a minute of your time? Won't take long but you will be of great help. ....." Not gonna work - especially if they don't get anything out of it. When have you ever opened the door at such a person and not wished to punch his face, only not doing it because he is just doing his job and he sure hates it as much as you hate him knocking. Same for the cold calls. Think about it. People whose numbers are easy to find get these calls all the time, they will not give you the 30 seconds that you plan, they will not give you any information, they will tell you to stop calling and that's that.
Right now, when I do my outbound calls, what I have to do in such cases is check some data that is in our database already. Even data that is already available on the internet and in phonebooks and yellowpages and what not. I only call because we need the data verified first hand. And I call and ask for confirmation of data that is available already and no secret at all, and that already makes people think I am suspicious and I am going to sell something, and they are stunned (if they talk to me) that I am not going to try sell something.

Find a better business idea, really. I do not discourage you from starting a business, just imho THIS business is a very bad idea and will frustrate you very fast, and then you are stuck.
No offense!

Thanks for your input Leela.....I appreciate your honesty.

I have in the past done canvassing door to door and became Canass manager at staybrite windows. I agree with a lot of what you are saying but with the right script and a cheeky smile you will be surprised what people will say/do Big Grin

I have no issue with the actual action of knocking on peoples door, nor training the suitable candidates to do the same Big Grin

Whats spurring me on down this route is that it has no real huge financial outlay to start it.........Its just needs me to buy a new suit and to go coldcalling companys in person booking appointments to hold a demo to the appropiate decision making people.

I will employ people on a "contractor" basis....in other words they are self employed and responsible for the own Tax/nat insurance.

If it folds I havent really lost anything....although im confident I am capable of getting it started.

For no matter how much I use these symbols, to describe symptoms of my existence.
You are your own emphasis.
So I say nothing.

-Bemore.
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14-02-2012, 02:44 PM
RE: Business Idea...Ur feedback please.
I also don't want to sound like a hater.....but I HATE being cold called, and I am in the overwhelming majority.

Most of what I would have said has been covered, but there is one other obstacle I will bring up.

Staffing your business will be a full time job, and even then you will struggle. Most people hate cold calling as much as they hate getting the calls. As a result, your staff turnover will be huge, and the fact that they have to deal with their own taxes and whatnot will make it even worse. The staff you do manage to get will want to have a simple job, and probably a schedule where they are paid every day.

Just visiting.

-SR
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14-02-2012, 09:43 PM
RE: Business Idea...Ur feedback please.
I agree with others advice BUT it could be easier if you employ extremely 'good-looking' people!

A friend of mine was cold canvassing for 'Foxtel' (cable company) when they first started here over 10 years ago. As she is a stunning looking girl she had the most sales throughout the whole company 5 years running!

Other than that, I got nothing...

Good luck Undecided

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14-02-2012, 09:50 PM
RE: Business Idea...Ur feedback please.
(14-02-2012 09:43 PM)aurora2020 Wrote:  I agree with others advice BUT it could be easier if you employ extremely 'good-looking' people!

A friend of mine was cold canvassing for 'Foxtel' (cable company) when they first started here over 10 years ago. As she is a stunning looking girl she had the most sales throughout the whole company 5 years running!

Other than that, I got nothing...

Good luck Undecided

And that way if the business doesn't work out, you can then open an escort service! Smile

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15-02-2012, 02:22 AM
RE: Business Idea...Ur feedback please.
(14-02-2012 09:50 PM)Erxomai Wrote:  
(14-02-2012 09:43 PM)aurora2020 Wrote:  I agree with others advice BUT it could be easier if you employ extremely 'good-looking' people!

A friend of mine was cold canvassing for 'Foxtel' (cable company) when they first started here over 10 years ago. As she is a stunning looking girl she had the most sales throughout the whole company 5 years running!

Other than that, I got nothing...

Good luck Undecided

And that way if the business doesn't work out, you can then open an escort service! Smile

Not sure how much advantage, from looking really good, you have when you cold call (phone) people. But I guess it's always better to be very pretty. Big Grin

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15-02-2012, 11:24 AM
RE: Business Idea...Ur feedback please.
I have a different view to most people I think.

I hate being cold called as well, but the fact that it still goes on and has done for so long suggests that, despite people hating it, it does work. I don't know anything about advertising so I can't really comment on the viability of your idea but I wouldn't be so quick to dismiss it just because cold calling is so unpopular.

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15-02-2012, 02:08 PM
RE: Business Idea...Ur feedback please.
Ha ha I suppose having good looking staff would be ok to have in the office but at the door they will need something between the ears...a bit of cocky self confidence and a lot of drive and determination.

There is one hiccup that I have thought of that could be a problem and that is the very nature of the job itself. Like people have quite rightly said the majority dont like cold callers or dont see themselves as the type of person to be interested in being sold to at the door.......however once most people are at ease, having a bit of a laugh and feel that they are leading the conversation they are more succeptible to well sold and spoken ideas.

Doing this once in a while in an area would be deemed as acceptable but dependent on clients choice of area and the more succesfull/busy I become I have to be carefull not to oversaturate certain areas........I would have to cover big areas but that might not suit the client.

For no matter how much I use these symbols, to describe symptoms of my existence.
You are your own emphasis.
So I say nothing.

-Bemore.
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