Do humans really want to choose ?
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07-04-2015, 07:32 AM
RE: Do humans really want to choose ?
In general, people like choices. One critical factor of choosing is feeling satisfied that you have made the right choice. When an individual is presented with only a few options, they can look at the foregone choices and feel more satisfied than if they had more options initially. For example, you go into an ice cream shop with only six flavors, you choose chocolate mint. While enjoying it, you tell yourself that you made the right decision and have maximized your enjoyment. However, had there been 40 flavors to choose from, you could be thinking to yourself about a few of the flavors that you had considered, but turned down. You're wondering if your enjoyment could have been slightly more if you'd made a different selection. Thus, leading to lower satisfaction in making your choice.

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