The Great Courses

The Marketing of God

May 8, 2012 6:00 PM   |   Education   |   Listen on Blog Talk Radio   | Download this episode

Churches, religious institutions and organizations have implemented sophisticated, often costly advertising campaigns and tactics to bring non-believers into the fold.  This is especially true regarding the targeting of young people, as churches host concerts, pizza parties, movie nights, door prizes and a host of other gimmicks. How is religion attempting to win converts by sheer marketing, and why should the public be skeptical? Your calls and emails.  (Email to (Time Zone Converter at

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